Annie’s Homegrown values reliability and excellence. Annie's will never let a customer down. To highlight these characteristics, the design is clear and straightforward.  A letter from Annie, the pasta recipes, and a “meet Bernie’’ paragraph are included on the back of the boxes to reassure customers of the strong brand values. ​​​​​​​
Annie's Homegrown's logo utilizes lowercase, rounded letters to achieve a family-friendly and approachable feeling. Bernie, the “rabbit of approval”, was also given a new, simplified look to achieve this. Bernie's clear and friendly design will give children a character to be excited about.  Each box contains a minimal contrasting color palette that differentiates each of the six Mac & Cheese flavors. The colors are graphic and bold as well as playful. 

Original Logo & Mascot 

Re-designed Mascot

Re-designed Logo 

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