![](https://cdn.myportfolio.com/1b45a701-835f-48df-97b9-6462658e9040/cd51772d-d573-4a58-8412-c009cba738a4_rw_3840.png?h=9f95abdf5c184c7b5d6a79a2372d97a3)
Annie’s Homegrown values reliability and excellence. Annie's will never let a customer down. To highlight these characteristics, the design is clear and straightforward. A letter from Annie, the pasta recipes, and a “meet Bernie’’ paragraph are included on the back of the boxes to reassure customers of the strong brand values.
![](https://cdn.myportfolio.com/1b45a701-835f-48df-97b9-6462658e9040/a699ab4e-22e9-4d93-9400-81e43609cbd5_rw_1920.png?h=6b3b628f98e04638f20162e693baddbc)
![](https://cdn.myportfolio.com/1b45a701-835f-48df-97b9-6462658e9040/3a3b77d7-22a2-4bc0-a154-1f1f1cc952f9_rw_1920.gif?h=11c79ffb89e5dc18143643e6afe2beb3)
Annie's Homegrown's logo utilizes lowercase, rounded letters to achieve a family-friendly and approachable feeling. Bernie, the “rabbit of approval”, was also given a new, simplified look to achieve this. Bernie's clear and friendly design will give children a character to be excited about. Each box contains a minimal contrasting color palette that differentiates each of the six Mac & Cheese flavors. The colors are graphic and bold as well as playful.
![](https://cdn.myportfolio.com/1b45a701-835f-48df-97b9-6462658e9040/c191581d-e945-4d0c-b2cb-1fefc5f4a36c_rw_1200.png?h=0435b0ff6a0d0c2821343fc9259e308b)
Original Logo & Mascot
![](https://cdn.myportfolio.com/1b45a701-835f-48df-97b9-6462658e9040/99a7f682-d4a5-45a0-b638-df4a889a63cb_rw_1920.png?h=3f1d3bd9806ab8029214c3189e5560fd)
Re-designed Mascot
![](https://cdn.myportfolio.com/1b45a701-835f-48df-97b9-6462658e9040/8bd88760-55d9-4fed-a683-a07fd82e7adb_rw_3840.png?h=3c103c082fadbee967c8aee25cee4668)
Re-designed Logo