I collaborated with Monika Del Rosario to refresh the brand identity for Joe’s Pizzeria, a beloved family-owned spot in downtown LA known for its pizza, wings, and wine. Our goal was to maintain the restaurant’s trusted reputation while attracting a new wave of customers with an updated design. We created custom hand-drawn illustrations and a hand-drawn logo, developing a full brand suite including a primary logo, submark, website design, packaging, and engaging social media advertisements.
