This poster design showcases Chapman University’s achievements in research while capturing the everyday experience of a student engaged in academic discovery. Using a clean, illustrative style, the design centers around the headline 'Innovate'—a compelling call to action that encourages viewers to explore and contribute to research. Futura was selected as the typeface to align with Chapman’s brand guidelines. A complementary color palette featuring blues and oranges creates strong visual contrast: blue evokes wisdom and intelligence, while orange conveys energy and exploration—together reflecting Chapman’s dynamic and forward-thinking approach to research.
