During the holidays, there is a large focus on giving and spreading kindness. By shopping at LUSH, you can shop for your holiday gifts AND “spread good” at the same time. The mailer includes all of the icons associated with Lush’s values. It reads “spread some good... and holiday cheer", highlighting one of LUSH's slogans. The mailer ends with “Spread some good this holiday season” and Lush’s website as a call to action. This mailer was designed with a female audience in mind. The color palette is feminine, yet reads like a Christmas advertisement and is eye-catching and memorable in a large pile of mail. 
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